Brand Equity Blog

Have you ever seen the goonies?No? You’re joking right? Please tell me you’re joking! You’ve never seen The Goonies?? What is wrong with you? I’m sorry but I just don’t think I can face you anymore.The truth is, I haven’t either. But that is the reaction I get at least once a month. Nobody can fathom that I haven’t seen the pre-teen, Spielberg produced Adventure film of a l

The Olive Garden restaurant chain is not dead. In fact far from it. The chain had $3.3 billion in sales during 2010, compared to its nearest competitor, Carrabba’s Italian Grill, with $650 million in sales. Recent trends show that this dominance may be slipping however, and to the credit of Darden Restaurants of Orlando, the slide has been recognized, hopefully in time to do something about it. Darden, which

Promoting your brand on the market doesn’t need to be expensive like most people think. You don’t have to launch an expensive ad campaign in well-known magazines and broadsheet dailies just to create public awareness about your company. There are plenty of ways to advertise without spending too much. With the recent advances in technology and the rise of social networking sites there’s become even

People in todays fast paced world are always trying to find ways to make their lifestyles fit in with their works schedules. There are plenty of ways to better your life by using today’s technology to arrange your schedule and to insure the fact that your free time is exactly that. The tool of the database allows you to manage the hassle and fuss all of us face. Most people don’t ever take full advantag

An effective marketing campaign comes from successful brand formation and development. If your company aims to achieve this, a thorough combination of market studies and image building must be performed. A critical part of this process is presenting this whole idea at optimal times and places to your target audience. But before you jump into anything, a company must know the elements of a good brand marketing to ga

Are you looking for a way to bring your business to a new level? Are you on the edge of dissolution? You probably want something new to bring back your business. In fact, contrary to the belief of many people a successful business needs more than just good products and excellent management. Have you ever heard about crm application? Well, crm stands for customer relationship management and therefore the term i

Companies want people to recognize their logos and products, and to associate these with positive thoughts. This is because such a state can lead to better sales figures and, therefore, better revenues. To marketing teams, this is known as “brand equity.” Many large companies have little trouble maintaining brand equity, largely because they have years of presence in their given industries to work with. However

Whether big or small businesses, brand marketing is essential in gaining access to customer interests. Although many small time players think branding is only for multi-national corporations, this is actually not the case. Branding your company leads to an identity in the market, this can be used to make the business more successful. However, don’t panic. Here are some helpful tips that you can use to develop you